Project Description
“Illustrating a Story: Visual and Advertising Communication Project – ‘Un Natale da favola”
A graphic project that allowed me to illustrate a children’s story while integrating it with the world of corporate visual communication, advertising promotion, and store display.
When the business owner, Domenico De Matteis, first shared his idea and story with me, I immediately became attached to the elegant and gentle Rabbit protagonist. From there, the illustrations were born to accompany the story, while also integrating with the store’s displays, which “dress up” for Christmas and welcome both children and adults with holiday items such as Lemax carousels, sparkling Christmas trees, and tables set with specialties from the “Dispensa De Matteis.”
It was a long project for this commission, but also a great satisfaction to see the illustrations displayed in the store, perfectly aligned with the themed decorations.
If you want to see and learn more about the production phases of this project, read the article on my blog: “Illustrating Packaging and Large-Format Prints for Store Displays: Behind the Scenes of the Process”
