{"id":2390,"date":"2023-12-22T12:03:38","date_gmt":"2023-12-22T11:03:38","guid":{"rendered":"https:\/\/barbaramarini.com\/portfolio-progetti\/illustrating-a-story-visual-and-advertising-communication-project-un-natale-da-favola\/"},"modified":"2023-12-22T12:03:38","modified_gmt":"2023-12-22T11:03:38","slug":"illustrating-a-story-visual-and-advertising-communication-project-un-natale-da-favola","status":"publish","type":"avada_portfolio","link":"https:\/\/barbaramarini.com\/en\/portfolio-items\/illustrating-a-story-visual-and-advertising-communication-project-un-natale-da-favola\/","title":{"rendered":"\u201cIllustrating a Story: Visual and Advertising Communication Project \u2013 \u2018Un Natale da favola&#8221;"},"content":{"rendered":"<h2>\u201cIllustrating a Story: Visual and Advertising Communication Project \u2013 \u2018Un Natale da favola&#8221;<\/h2>\n<p data-start=\"77\" data-end=\"258\">A graphic project that allowed me to illustrate a children\u2019s story while integrating it with the world of <strong>corporate visual communication<\/strong>, advertising promotion, and <strong>store display<\/strong>.<\/p>\n<p data-start=\"260\" data-end=\"741\">When the business owner, Domenico <a href=\"https:\/\/dematteis.it\/\" target=\"_blank\" rel=\"noopener\">De Matteis<\/a>, first shared his idea and story with me, I immediately became attached to the elegant and gentle Rabbit protagonist. From there, <strong>the illustrations were born to accompany the story<\/strong>, while also integrating with the <strong>store\u2019s displays<\/strong>, which <strong>\u201cdress up\u201d for Christmas<\/strong> and welcome both children and adults with <strong>holiday items<\/strong> such as Lemax carousels, sparkling Christmas trees, and tables set with <strong>specialties<\/strong> from the \u201cDispensa De Matteis.\u201d<\/p>\n<p data-start=\"743\" data-end=\"913\">It was a long project for this commission, but also a great satisfaction to see the illustrations displayed in the store, perfectly aligned with the themed decorations.<\/p>\n<hr data-start=\"915\" data-end=\"918\" \/>\n<p data-start=\"920\" data-end=\"1135\">If you want to see and learn more about the production phases of this project, read the article on my blog: <strong data-start=\"1028\" data-end=\"1133\">\u201cIllustrating Packaging and Large-Format Prints for Store Displays: Behind the Scenes of the Process\u201d<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cIllustrating a Story: Visual and Advertising Communication Project \u2013 \u2018Un Natale da favola&#8221; A graphic  [&#8230;]<\/p>\n","protected":false},"author":2,"featured_media":2392,"menu_order":15,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[139,167,168],"portfolio_skills":[145,147,149,143,150],"portfolio_tags":[],"class_list":["post-2390","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-childrens-illustration","portfolio_category-editorial-illustrations","portfolio_category-illustrations-for-company","portfolio_skills-character-design","portfolio_skills-childrens-illustration","portfolio_skills-childrens-illustration-2","portfolio_skills-graphics-tablet","portfolio_skills-illustrate-for-kids"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201cIllustrating a Story: Visual and Advertising Communication Project \u2013 \u2018Un Natale da favola&quot;<\/title>\n<meta name=\"description\" content=\"\u201cIllustrating a Story: Visual and Advertising Communication Project \u2013 \u2018Un Natale da favola&quot;\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/barbaramarini.com\/en\/portfolio-items\/illustrating-a-story-visual-and-advertising-communication-project-un-natale-da-favola\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cIllustrating a Story: Visual and Advertising Communication Project \u2013 \u2018Un Natale da favola&quot;\" \/>\n<meta property=\"og:description\" content=\"\u201cIllustrating a Story: Visual and Advertising Communication Project \u2013 \u2018Un Natale da favola&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/barbaramarini.com\/en\/portfolio-items\/illustrating-a-story-visual-and-advertising-communication-project-un-natale-da-favola\/\" \/>\n<meta property=\"og:site_name\" content=\"Barbara Marini Illustrazioni &amp; 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